Paradise Ice

Social Media Manager

Part-time - Summer 2023

Paradise Ice provides authentic Hawaiian shaved ice served with Aloha Spirit. It is a local business in Milford, Ohio that transports customers to a tropical paradise with their unique flavors, friendly staff, and retro tiki hut decor.

As Social Media Manager at Paradise Ice I:
•Established marketing strategy for social media to streamline brand identity.
•Create content for Instagram that identifies with existing Facebook community, while also expanding brand’s reach to a younger audience.
•Organically increased accounts reached by 58%, accounts engaged by 31%, and total followers by 250% in the span of two months.
•Organize unique marketing campaigns for future new product releases, focusing on brand’s local identity.

Reels

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